MARKETING YOUR PROPERTY
No matter the property, my team and I are experts at implementing the most effective marketing strategies and promotional programs to sell your home. For each home we list, a comprehensive marketing plan is developed that is unique to the property. We explain the importance of each suggested tactic and will spend all the time you need to go over any questions you may have regarding how we will promote your home. Whatever we do, from photography to advertising, we approach each with a high level of professionalism and taste, befitting your home and our reputation. From the design concept to printing, it's high quality all the way.
Depending on the specific property and the unique strategy we feel needs to be taken to properly promote it, the following are some of the steps that may be taken to market your home
Photography
Each property I represent is professionally photographed to showcase the attributes that prospective clients are looking for.
In real estate, residential photography is the underpinning over every marketing and promotional efforts. It is for this reason we emphasize taking high quality and appropriately staged photographs to ensure your home is presented in a most favorable manner.
These photographs are used throughout our marketing program to create brochures, print advertisements, direct- marketing pieces and online campaigns.
Copy Writing
How your home is described through words is very important to any promotional effort. So we ensure that all items that are read by clients and prospects are written in a compelling manner that exictes the prospect while concisely presenting the unique features of your property.
Promoting Your Property
Great word-of-mouth is so integral to successful real-estate. We create buzz in the field and get the word out that your property is worth seeing by s imultaneously marketing your property to most of the area's top producing real estate agents and listing your property on a number of key online listing services. I specialize in mobilizing the brokerage community to showcase your home.
Open Houses
We advertise and promote open houses to present your home to prospective buyers and interested real estate agents in the area. We coordinate and professionally host these open houses to increase buyer awareness of your home and ensure that your property is showcased in the most optimal manner.
Early on in the listing, we will often host “Broker Only” Open Houses to ensure that local area real estate agents know that your property has just come to market.
To obtain qualified and targeted prospective buyer traffic, we will determine the need to place advertisements in local newspapers. Another way we get the word out is by sending out online notices to interested buyers in my database as well as showcasing your property's open house on our website.
The Coldwell Banker Residential Brokerage Experience
I am affiliated with the most important real estate company in the country - Coldwell Banker Residential Brokerage. Coldwell Banker Residential Brokerage is the No. 1 real estate firm in dollar volume nationally. is the nation's largest residential real estate brokerage company.
With a reputation for excellence, Coldwell Banker Residential Brokerage is one of the leading real estate companies in the State of New Jersey. Being linked to one of the largest and well-respected players in the region opens doors and provides a level of technology and reach that isn't possible with other companies.
Internet Marketing
According to the National Association of Realtors, 80% of homebuyers today use the I nternet in their property search. It is for this reason, it is very important that you list with a real estate agent who knows how to use technology to your advantage and is linked to the most advanced online network of real estate websites in the industry.
What sets me apart from most other agents isn't the fact that I am associated with the best network of online and search- engine technology in the industry (which by itself is a good thing), but my website is also one of the most technologically advanced and truly attractive means of promoting your property to prospective clients. Most agents do not place this same level of importance to showcasing their clients' homes online. Our properties receive some of the highest level of exposure in the marketplace.
Our commitment is to ensure that your listing will be seen by as many qualified buyers and real estate agents as possible. Not only will your property listing be entered into the Garden State MLS (Multiple Listing Service), it will also be posted on important realty related websites which include the following:
The Victoria Carter Website
Our marketing program truly harnesses the power of the Internet. My design team developed the Victoria Carter website to highlight the most important property available on the market-- your home-- to prospective buyers. When selecting a real-estate agent, consider not only the paper promotion he or she brings but how the agent intends to showcase your house on their website.
In designing the Victoria Carter website, I made sure that navigating through the listings was intuitive and easy and that the design of each listing truly showcased what was special about each home. The difference between a good real estate agent and an average agent is often showcased in their personal websites. As well, our listings have some of the most impressive Virtual Tours available in the local marketplace.
Marketing & Advertising
My graphic design and copywriting teams develop the numerous advertising and promotional collateral materials that help to distinguish your property from the multitude of properties being sold by other agents. I work closely with my creative team to determine which promotional "tools" are best suited in implementing the marketing program we have developed for your property. Our ultimate goal is to attract the widest audience of qualified buyers to your specific property. In certain circumstances, our strategic marketing efforts might include advertising in local, national or international publications, as well as full color brochures, lawn signs, direct mail cards and website showcases. Below you will find a list of some of the items we consider.
For Sale Lawn Signs
“For Sale” Lawn Signs draw attention to your property and generate calls throughout the area. This simple effort of placing a "For Sale" sign on the front of your lawn is an important means of creating the word of mouth that sells homes. Often times, home sales in your own neighborhood happen because someone from the area advised a relative, a friend or a colleague that your home was for sale.
Brochures
Each of our listings is promoted using full- color, high- quality brochures that showcase the important features of your home. Naturally, these brochures are produced using the latest in digital print technology. What is important in all our marketing efforts is the incorporation of high-quality professional digital photography. By taking the time and effort to professionally photograph and stage your home, we are able to showcase your listing in the best manner available. First and lasting impressions are very important to potential buyers and these simple but often overlooked efforts enhance the sales process.
Direct Mail Cards
Direct- mail cards showcasing your property are often used to generate interest and to inform people in your neighborhood that your home is for sale. By targeting specific areas and demographics, we are able to efficiently attract the attention of buyers and create the important word- of- mouth that develops leads and activity.
Print Advertising
Depending on the value and prestige of a property (usually reserved for multi-million dollar properties), a print advertising campaign may be developed that targets affluent clients. Very important when targeting this exclusive market, my advertising has a consistent and elegant look that highlights your home, stands out and receives important recognition thus attracting more prospective buyers to our listings.
Our program may feature placements in top- rated general interest publications as well as real- estate specific vehicles such as New York Spaces, Unique Homes, Pinnacle, and LuxuryRealEstate.com magazine. In order to generate qualified responses, we may also decide to advertise your property in one of the following newspapers: The Newark Star-Ledger, The New York Times, The Wall Street Journal, and The Daily Record.
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